"Sim racing has helped to open up motor sport to the masses... this new partnership with Advanced SimRacing allows us to continue developing and working towards an even more innovative and inclusive future."
- Mohammed Ben Sulayem, FIA President
Elite Sourcing
Only gold-standard peripherals. High-Performance products from best and most-trusted names in the industry
Bespoke Finishing
Brand-matched powder coating, custom livery machined aluminum end caps, stainless steel hardware—The possibilities are endless
ASR Calibration
Professional-grade tuning and calibration ensuring that every component is working exactly how you need it to
White-Glove Service
Our concierge-level service includes on-site installation, precision-tuned ergonomics, and ongoing remote support to ensure you are always Race-Ready
Daniel Morad
2x Rolex 24 at Daytona Winner · Mercedes-AMG Factory Driver
Apple... Ever heard of it.
Known for their clean and simple design, Apple was looking for a high-end system worthy of the Apple name to commemorate their first season as official broadcaster of Formula 1.
The ask seemed simple. An all-white system with high-end peripherals. Except all-white meant ALL WHITE! The chassis, the monitor stand, brackets, supports, down to the bolts. All of it had to be white.
This build is a testament to attention to detail and craftsmanship that we pour into every system we build. Every piece and part was meticulously painted to ensure the cleanest and whitest simulator we've ever built.
All powered by an ultra-high end, ultra-performant Windows PC!?
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The only thing the people at CrowdStrike love more than racing is Cybersecurity. So when they reached for a system for their office in Spain, we were ready to meet that level of passion.
Every single component was customized to showcase the CrowdStrike brand and their infamous band of adversaries. The seat, the livery, the dashboard... We even wrapped the monitors.
Not only was this one of the coolest looking simulators we've every built, every peripheral was curated to deliver the ultimate racing experience.
The ultimate marriage of performance and style. This is our love letter to SimRacing
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An undisputed juggernaut in the world of simracing, Simucube has been a trusted brand at Advanced SimRacing since our journey started back in 2020.
Based in Tampere, Finland, Simucube make some of the best peripherals in the industry From high-torque wheelbases, to the industry-standard ActivePedal with ABS feedback, to their full-metal frame Savu steering wheel.
This bespoke McLaren-inspired system was a passion project and the vessel to showcase the Simucube Co-Pedal upon it's launch at the end of 2025.
A build with an unmatched level of attention to detail equipped with the best peripherals on the planet—That's what ASR is all about
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| Service | Technical Specification | Value Proposition |
|---|---|---|
| Elite Sourcing | Peripherals and accessories from the best and most reputable brands in the industry. | Zero-failure hardware ensuring your system is always race-ready. |
| Customization | Bespoke In-House Powder Coating from Flat to Chromed out. Premium Vinyl Wrapping & Decals. |
Full Brand Identity Integration |
| Hardware & System Calibration | 1:1 Force Feedback & Haptic Sync. | Professional-Grade realism & immersion for the most true to life. |
| Lifecycle Management & Maintenance | Remote diagnostics & systematic tune-ups. | Minimum downtime with maximum ROI. |
Get started on building your very own bespoke system. Simply Request a Quote through our online form and an Advanced SimRacing Sales Expert will reach out and help make your driving aspirations a reality
