Advanced SimRacing is in Frankfurt, Germany, for SimRacing Expo 2026! From October 16–18, Messe Frankfurt’s Hall 12 brings together the people, hardware and competition driving sim racing forward.

For ASR, this trip brings our two worlds together: building complete simulators and delivering Racing Experiences that put people behind the wheel.

ASR equipment on the international stage

Our photo from the show captures the FIA Esports Global Rally Tour Europe Shootout setup, with ASR simulators and drivers in action. The FIA has confirmed that the Frankfurt shootout features equipment from Advanced SimRacing and D-BOX, two of its Esports Official Suppliers.

The competition connects online qualifying with regional, in-person shootouts. Frankfurt is the European stop on the road to the global finals at the FIA Awards in Shanghai in December.

New hardware, real conversations

The expo gives visitors a chance to experience racing hardware firsthand and meet the teams behind it. We’re also sharing a closer look at two announcements from the show: Simucube’s ActivePedal Sport and Ascher Racing’s Aura GT family.

Stay with Inside ASR for more photos and company news from Frankfurt.

Bring the experience to your next project

Planning a corporate activation or your own simulator? Talk to ASR about a fully managed Racing Experience or a bespoke build tailored to your goals.

Event information: SimRacing Expo. Competition information: FIA Global Rally Tour announcement. Photo: ASR, Frankfurt, October 2026.

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